Why is Laurel Springs School (and now also Laureate School) so successful? Because they are so good at the marketing thing. Go to MySpace. They are there. Go to YouTube. They are there. Go to BestOnlineHighSchools.com. They are there.
What?
Why do I mention BestOnlineHighSchools.com?
Because after I interviewed Dennis Rice, director of Laureate School for the Gifted and Talented, they made sure to put a link from the Laureate School website back to the interview on the Best Online High Schools website.
Why do that?
It’s all about the added credibility. It doesn’t always have to be your school talking about how spectacular you are. As a matter of fact, increasingly it needs to be other sites and other organizations doing that for you.
And that is why they are so successful.
They get that.
UPDATE: Laurel Springs has also mentioned it on their site as well.